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Strategies For Lead Generation- Grow Your Business with Digital Marketing

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strategies for lead generation (1)

Focusing on and enhancing your business’s strategies for lead generation can increase both awareness for your business and sales. Whether you are a new business just starting a business or need to change your approach, knowing which strategies for lead generation work best for your company is essential. Focusing on lead generation for your business can increase more quality leads and increase your sales and marketing funnel.

Digital Marketing Strategies for Lead Generation

Organic Strategies for Lead Generation

Organic Strategies for Lead Generation

SEO Optimization

Search engine optimization (SEO) is a powerful way to reach your target customer organically and increase lead generation. SEO optimizing involves selecting specific keywords and phrases to improve your website’s ranking in search results. 

Considering most online users do not go past the first page when searching online, SEO is critically important.  

Critical steps in SEO Optimization 

  1. Keyword Selection- find the right keywords and keyword phrases for your business. 
  2. Optimization-ensuring your keyword(s) are in the correct places throughout your website on both the front and back end of the website.
  3. User Experience- review the overall look and feel, page load speeds, and ease of site navigation.

SEO Optimization is an ongoing process and will not change your traffic or rankings overnight. Depending on your keyword difficulty and website user experience, it could take months to see results.  

Content Marketing

Content marketing is another excellent strategy for lead generation, but what is it? Content Marketing is essentially providing valuable information to a consumer that relates to your area of expertise or industry. Examples would include traditional blogs (what you are reading now), video tutorials, how-to guides, etc. 

Content marketing is a way to provide information to people without overwhelming them with advertisements. An added benefit to producing great content is that it can increase the credibility of your website with search engines. The longer users are on a webpage, the shows the search engines that the information on your page is valuable and can up your ranking. 

Paid Strategies for Lead Generation

Paid Strategies for Lead Generation

PPC Advertising 

Pay Per Click Advertising (PPC) is another strategy for lead generation. When you use search engines such as Google or Bing, you may have noticed that no matter what you type into the search engine, the top 2 or 3 search results are Ads; that is an example of PPC advertisement. PPC advertising allows you to bid on keywords to attract people to your website.  

PPC advertising is one of the critical strategies for lead generation because you are driving high intent customers to your website.

Social Media Advertising

Advertising on Social Media platforms such as Facebook, LinkedIn, and Twitter is another outlet to increase lead generation. Social Media advertising uses images and text to draw in potential customers. These platforms allow you to define your audience through demographics, interests, and behaviors, which can connect the dots from your product or service to your ideal audience. 

Social Advertising can be one of the most accessible paths to increase increasing lead generation. 

Conclusion

Having a strategy for increasing leads is critical to grow your business and having an online presence is essential in todays world.  The strategies for lead generation above are just scratching the service of what digital marketing can do to grow your company.   

At KARMAjack Digital Marketing our goal is to help businesses like yours grow!  Contact us today to get started.

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