How does Facebook target me?
We get this question all the time. How does Facebook target me? Facebook is able to target you based on the following; your gender, your age, your behavior, and things that you do. Do you purchase things online or not? Are you interested in coffee? Maybe you’re interested in sports. Because of this interest, you’re going to see sports-type ads. Or perhaps you’re interested in perfume and then you would notice ads that are for people who like perfume. Facebook has a complex algorithm but it’s also very simple. The stuff that you look at online will determine what your interests are. If you are interested in something, then a company wants to pay to get in front of you because you’re interested in something that they sell or provide. That’s how Facebook targets you!