How does Facebook ads charge exactly?
How does Facebook ads charge? They charge two ways: impression and reach or cost per click. Most campaigns will fall into one of those two categories. It just depends on the type of program that you are looking for. It could be very successful. Usually, impressions and reach can get in front of more people quickly to help you refine your audience when you are building a new ad campaign. The cost per click could be used more effectively if you have a really good advertisement that
you know has worked from the impression and reach. You can kind of clone that over to
a cost per click model, once you have a better understanding of how much that ad actually
costs. Either way, it goes off of those two platforms primarily.