Google Ranking for Websites: Top Factors on How Google Ranks Websites

Google Ranking for Website

For your content or website to be relevant on Google ranking, there are some Google ranking factors you need to adhere to. The best SEO knowledge is verifiable sources that come from one or all of the three below:

  • Patent filling
  • Statements from Google and their team
  • Studies that have been scientifically verified

The follow are complete guide of concrete, likely or maybe that will enable you to be relevant on the Google ranking SEO.

So if you are passionate about SEO and Google ranking, subscribe and get the latest info to keep you at number one on the search channels.

Positive On-Page Factor

These are things that can affect or reduce your Google Ranking.

  • Keyword in URL (concrete) –Source Google patents, Matt Cutts
  • Keyword in Title tag (concrete) –. Source Google Patent
  • Keyword Density of page (likely) –Source Google Patent
  • Words with Noticeable Formatting (concrete) – Source Matt Cutts, Google Patent
  • Keyword in ALT text (concrete) –Source Matt Cutts
  • Keyword Higher on page (likely) –Source Matt Cutts
  • Keyword Stemming (concrete) –Source Matt Cutts
  • Internal link anchor text (concrete) –Source Google SEO Starter guide
  • Keyword is Domain Name (likely) –. Source Google patent
  • Keyword in Domain (concrete) – Source Google Patent
  • Keyword Density across Domain (likely) – Source Google Patent, Krishna Bharat
  • TF-IDF across Domain (likely) – Source Dan Gillick, Dave Orr & Google Patent
  • Distribution of Page authority (concrete)– Source Google Patent
  • Old Domain (likely) –Source Matt Cutts
  • New Domain (likely) –Source Google patent and Matt Cutts
  • Keywords Earlier in Tag (likely) –Source – Speculative
  • Long Doman Registration (likely) –Source – Google Patent
  • Use of HTTPS (SSL) Concrete Sources: Google & Gary lllyes
  • Schema.org (likely) – Source: Matt Cutts & Schema.org
  • Fresh Content (concrete) – Source Matt Cutts
  • Old Content (concrete) –Source: Google Patent
  • Domain –Wide Old Content (maybe) – Source: Speculation
  • Quality Outbound Links (concrete) –Source: Matt Cutts
  • Relevant Outbound Links (likely) – Source: Moz, Reboot Study
  • Good Spelling and Grammar (likely) – Source Amit Singhal, Matt Cutts
  • Rich Media (likely) – Source: SEL on Panda 2.5
  • Mobile Friendliness (concrete) – Source: Various Studies
  • Subdirectories (likely) – Source(s): Google Developers
  • ccTLD in National Ranking (likely) – Source Google
  • Salience of Entities (likely) – Source(s): Dan Gillick & Dave Orr, Jesse Duniet & Dan Gillick, Google Patent
  • Privacy Policy Usage (maybe) – Source SER Discussion
  • Verifiable phone number (maybe) – Source: Search Engine Land
  • Accessible Contact Page (maybe) – Source:  Search Engine Land
  • Keywords Earlier in Display Title (likely) – Source(s): Thumbtack Study
  • Keywords Earlier in Headings (maybe) – Source(s): Speculation
  • Sitewide Average Novelty Score (likely) – Source(s): Google patents, Speculation
  • Using rel=”hreflang” (likely) – Source(s): Google

Negative On-Page Factor

These are factor that when used properly will help you rank better on Google search engine.

  • URL Keyword Repetition (likely) – Source(s): Speculation
  • Long Internal Link Anchors (likely) – Source(s): Speculation
  • High Ratio of Links to Text (maybe) – Source(s): Speculation
  • JavaScript-Hidden Content (maybe) – Source(s): Google
  • Foreground Matches Background ( concrete) – Source: Google
  • Single Pixel Image Links (concrete) – Source: Google
  • Empty Link Anchors – (concrete) – Source: Google
  • Copyright Violation (concrete) – Source: Google
  • Doorway Pages (concrete) – Source: Google
  • Overuse Bold, Italic, or Other Emphasis (likely) – Source: Matt Cutts
  • Broken Internal Links (concrete) – Source(s): Google Patent, Google via SEL
  • Text in Images (concrete) – Source: Matt Cutts
  • Text in Video (concrete) – Source: Matt Cutts
  • Text in Rich Media (concrete) – Source: Matt Cutts
  • Frames/Iframes (concrete) – Source: Google
  • Dynamic Content (likely) – Source: Matt Cutts
  • Thin Content (concrete) – Source(s): DaniWeb Study, Google
  • Domain-Wide Thin Content (concrete) – Source: Google
  • Too Many Ads (concrete) – Source: Google
  • Use of Pop-ups (likely) – Source: Google
  • Duplicate Content (3rd Party) (concrete) – Source: Google
  • Duplicate Content (Internal) Concrete – Source(s): Google
  • Linking to Penalized Sites (concrete) – Source(s): MC: Bad Neighbors, MC: Nofollow
  • Slow Website (concrete) – Source(s): Google
  • Page NoIndex (concrete)-Source(s): Logic
  • Disallow Robots (concrete)-Source(s): Google
  • Poor Domain Reputation (concrete)-Source(s): Matt Cutts
  • IP Address Bad Neighborhood (likely)-Source(s): Matt Cutts
  • Meta or JavaScript Redirects (concrete)-Source(s): Google
  • Text in JavaScript (concrete)-Source(s): Matt Cutts
  • Poor Uptime (concrete)-Source(s): Matt Cutts
  • Private Whois (maybe)-Source(s): Matt Cutts
  • ccTLD in Global Ranking (likely) -Source(s): Google
  • Invalid HTML/CSS (likely)-Source(s): Matt Cutts
  • Outbound Affiliate Links (likely)-Source(s): Affiliate Marketer’s Study, Google
  • Search Results Page (concrete)-Source(s): Matt Cutts
  • Automatically Generated Content (concrete)-Source(s): Matt Cutts, Webmaster Guidelines
  • Infected Site(likely)-Source(s): Webmaster Guidelines
  • Phishing Activity (concrete) – Source(s): Matt Cutts
  • Orphan Pages (concrete) -Source(s): Google Webmaster Central
  • Sexually Explicit Content (likely)- Source(s): Google Safe Search
  • Subdomain Usage (N) (maybe)- Source(s): Matt McGee and Paul Edmondson
  • Number of Subdomains (maybe)- Source(s): Speculation
  • HTTP Status Code 4XX/5XX on Page (concrete) – Source(s): Speculation
  • Domain-wide Ratio of Error Pages (maybe) -Source(s): Speculation
  • Code Errors on Page (maybe) -Source(s): Speculation
  • Soft Error Pages (likely) -Source(s): Google
  • HTTP Expires Headers (maybe) – Source(s): Moz Discussion
  • Sitemap Priority (maybe)-Source(s): Sitemaps.org
  • Sitemap ChangeFreq (maybe)-Source(s): Sitemaps.org
  • Keyword-Stuffed Meta Description (maybe)-Source(s): Speculation
  • Keyword-Stuffed Meta Keywords (maybe)- Source(s): Matt Cutts
  • Foreign Language Non-Isolation (likely)- Source(s): Matt Cutts
  • Site Lacks Theme (likely)- Source(s): Paul Edmundson (HubPages)
  • Weak SSL Ciphers( maybe) – Source(s): Speculation
  • X-Robots-Tag HTTP Header (likely) -Source(s): Google Developers
  • Commercial Queries (YMYL) (likely) – Source(s): Matt McGee via SEL

Positive Off-Page Factor

These are actions that take place away from your original page but are control by you and influence your Google ranking. 

  • Authoritative Inbound Links to Page (concrete) -Source: Larry Page
  • More Inbound Links to Page (concrete) – Source: Larry Page
  • Authoritative Inbound Links to Domain (concrete) -Source: Larry Page
  • More Inbound Links to Domain (concrete) -Source: Larry Page
  • Link Stability (concrete) – Source: Google Patent
  • Keyword Anchor Text (concrete) -Source: Google Patent
  • Links from Relevant Sites (concrete) -Source: Krishna Bharat
  • Keyword ALT Text (concrete) – Source(s): Google Patent, Matt Cutts
  • Context Surrounding Link (concrete) – Source(s): Google Patent, SEO By The Sea
  • Links from Many “Class C” IP Ranges (likely)-Source: Krishna Bharat
  • Click Through Rate on Query/Page (likely) – Source(s): Moz Study, Google patent
  • Click Through Rate on Domain (maybe) -Source(s): Google Patent
  • Positive Link Velocity (likely) -Source(s): Google patent
  • Low Bounce Rate (maybe) – Source(s): Matt Cutts via SER, Rand Fishkin Study, SEO Black Hat Study
  • Natural Ratio of Deep Links (maybe) – Source: Larry Page
  • Google+ Profile (likely)- Source: Dr. Pete’s Study
  • Twitter Sharing (maybe) -Source(s): Matt Cutts, Danny Sullivan
  • Facebook Sharing (maybe) -Source(s): Matt Cutts, Danny Sullivan
  • Link from Older Domain (maybe) – Source: SEO by the Sea
  • Query Deserves Freshness (QDF) (concrete) -Source(s): Matt Cutts, Amit Singhal
  • Query Deserves Sources (QDS) (likely) -Source: Barry Schwartz
  • Query Deserves Oldness (QDO) (likely) -Source: Google Patent
  • Query Deserves Diversity (QDD) (likely) -Source: Rand Fishkin
  • Safe Search (concrete)-Source: Google
  • Chrome Page Bookmarks (maybe) -Source(s): BrightonSEO Fireside, Matt Cutts via SER, Google Patent
  • Chrome Site Traffic (maybe) -Source(s): Google patent, Lifehacker Analysis
  • User Search History (likely) -Source(s): Brian Horling
  • Google Toolbar Activity (maybe)-Source(s): Matt Cutts via SER, Google patent
  • Total Branded Searches + Clicks (likely) -Source(s): Google Patent
  • High Dwell Time (Long Clicks) (likely) -Source(s): Google Patent, Bill Slawski
  • International Targeting Tool (likely)-Source(s): Google
  • Reconsideration Requests(likely) -Source(s): Google
  • Links from ccTLDs in Target Country(likely)-Source(s): Google
  • Links from IP Addresses in Target Region(maybe)-Source(s): Matt Cutts
  • Links from Iframes(likely)-Source(s): Michael Martinez and Jill Whalen
  • Crawl Budget( concrete)- Source(s): Matt Cutts via Eric Enge via AJ Kohn

Negative Off-Page Factor

These are factors due to unnatural pattern of back-links to your website.

  • Excessive Cross-Site Linking (concrete)-Source: Matt Cutts
  • Negative SEO (Google Bowling) (concrete) -Source: Matt Cutts
  • Paid Link Schemes (concrete) – Source(s): Google, Matt Cutts
  • Diluted Page Authority (concrete) -Source: Matt Cutts, Larry Page
  • Diluted Domain Authority (concrete) -Source(s): Matt Cutts, Larry Page
  • Unnatural Ratio of Anchor Type (likely) – Source: Speculative
  • Unnatural Variety of Linking Sites (likely) – Source(s): Speculation
  • Footprints (concrete) – Source(s): Matt Cutts via SEL
  • Comment Spam (likely) – Source: Matt Cutts
  • Forum Post Spam (likely) – Source(s): John Mueller via SER
  • Forum Signature & Profile Links (likely) – Source(s): Google
  • Header, Sidebar Links (likely) – Source(s): Patent US 8041713 B2
  • WordPress Sponsored Themes (likely) – Source(s): Matt Cutts
  • Widget Links (likely) – Source: Google
  • Author Biography Links (likely) -Source(s): Matt Cutts
  • Article Directories (likely)-Source(s): Matt Cutts
  • Generic Web Directories (likely)-Source(s): Matt Cutts via ClickZ
  • Google Dance (likely) -Source(s): Danny Sullivan
  • Manual Action (concrete) – Source(s): Matt Cutts
  • No Context Surrounding Links (likely)-Source(s): Google Patent
  • Irrelevant Content Surrounding Links (likely) – Source(s): Google Patent
  • Rapid Gain of links (likely) –Source: Google Patent
  • Negative Page Link Velocity (likely) -Source:  Google Patent
  • Penalty by redirect (likely) – source: John Muller via SER
  • Negative Domain Link Velocity (maybe) – Source(s): Google Patent
  • Chrome Blocked Sites (likely) – Source: Amay Champaneria
  • Negative Sentiment (likely) -Source(s): Amit Singhal, Google Patent US
  • Crawl Rate Modification (concrete) – Source(s): Google
  • International Targeting Tool (maybe) – Source(s): Google
  • Click Manipulation (likely) – Source(s): Rand Fishkin
  • Brand Search Manipulation (likely) -Source(s): Google Patent
  • Low Dwell Time (Short Click) (likely) – Source(s):  Google Patent, Steven Levy (In the Plex), Bill Slawski
  • High Task Completion Time (maybe) – Source: David Mease
  • Links from Same /24 (“Class C”) (likely) – Source: Krishna Bharat
  • GSC URL Parameters (concrete) – Source: Maile Ohye

So if you are ready for your website get a higher Google Ranking, go through the list and amend accordingly.

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