Why Should you Use Facebook Ads?
If you have never run an ad campaign on social media before, the prospect of Facebook advertising might sound intimidating. It’s true that the Facebook ad platform offers a complicated array of tools to users, and that it takes time to master the art of ads. However, you shouldn’t let that stop you from tapping the potential that social media ads offer. Our team exists to take this off your plate and help you grow your business! In this article, we’ll cover 3 reasons to make the leap and start your first Facebook ad campaign.
Finding the Right Audience
Facebook sees 2 billion individual users active monthly. Your ad won’t reach each one of them, but the high number of users creates a high level of choice. We can get very targeted on our ads on Facebook and Instagram to a very granular level, presenting your ads to your target profile customers. Interests, profession, and age are three common examples of how ads are targeted, but the options are quite varied.
This means the people who may be most interested in your product or service are the people who will see your Facebook ad. What’s more, each user spends an average of just under an hour a day on Facebook, so there is plenty of time to be seen by the right people.
What’s more, there are many types of ads we can run on Facebook. We can create ads based around an image, we can run video ads, carousel ads, and more. We can also run the same ads on Instagram as well. Much of the advertising on Facebook is on video, which is an attractive option for many businesses, as video is a powerful form of advertising, but we have also seen a great photo outperform video ads as well. It really depends on the piece of content and the business.
Low Risk, High Reward
When you decide to start advertising on Facebook, we can set a total spending limit for your campaign to ensure we don’t spend more than you would like. Minimum spend for most types of ads varies between $1 and $5 a day. When you have exhausted your chosen limit, Facebook simply stops showing your ad for the day. We typically suggest spending at least $500 a month to see the best results. As soon as we see a positive return on ad spend, it makes sense to start driving the budget up to make even more revenue.
We will set your budget for each ad, and the campaign limit helps prevent overspending. Once we have created the ads, targeted them, and set a budget for them, we launch and then continuously monitor and tweak them based on performance.
A March 2016 survey by eMarketer found that the overwhelming majority of B2B and B2C marketers who use social media said Facebook offered them the best ROI, with 95.8 percent saying so. This is a very high testament to Facebook’s ability to offer ROI that is competitive with other forms of marketing.