Differentiate Strategies and Attract More Sales in 2022
To differentiate strategies and attract more sales in 2022, look at every facet of your business and compare your operations to industry standards. What are other innovators doing? Don’t waste time studying old models. Stay abreast of the newest technologies and trends. And then invite your customers into the future.
Companies are competing for your target customers. So what makes your product or service the best choice? Differentiate strategies to stand out in a crowded marketplace and you will attract more sales!
Be Unique in the Crowd of Competition
- In a world of copycats, it pays to be an original. The creator of a new concept gets the most mileage. Innovative entrepreneurs often become market leaders while competitors keep doing things the same old way – until change is forced upon them. Differentiate or die.
- Challenging the way things have always been done can lead to creative novel options that reward you with a profit windfall.
- Differentiate your business strategies and you attract attention.
- Present your uniqueness and emphasize your rare attributes in your sales copy and promotions and you’ll capture the imagination and interest of those you want to reach.
- It’s new, different – even revolutionary – and it’s the kind of thing that generates excitement and creates a stir in the market. After all, few new customers would be drawn to you — if you were doing the exact same thing, the exact same way as everyone else.
What Makes your Brand Stand Apart?
- What traditions can you break that will capture attention and generate engagement?
- What are the needs and desires of your customers; and how are they bored or turned off with the current messaging?
- What can you do to differentiate yourself, your business, or your product in a way customers will appreciate?
- What changes can you implement that will make customers say “Wow! That’s new!?”
Think in terms of what people want. Essentially, they want to be served better, faster and with more convenience. They want to be entertained. They want their problems solved with less effort. They want instant gratification. They want respect and to be treated as VIP’s (which customers are, of course). They want to do business with companies that care about them, their values, and their purpose.
Be unique and differentiate in a way that appeals to customer desires.
Study your Competitors and then Crush Them
Look at every facet of your business and compare your operations to industry standards. Don’t waste time studying old models. What are other innovators doing? Stay abreast of the newest technologies and trends. And then invite your customers into the future.
Reinvent your brand and marketing materials as though you were the customer. Design everything from the customer’s point of view. Take “tradition” and turn it upside down. Make it more user-friendly and benefit-oriented. Blaze a new trail, even if it means reinventing your entire industry. When it comes to adding value, crush your competition. Necessity is the mother of invention.
Differentiate and you Gain a Huge Advantage
Take a close look at your business and industry. What is considered “standard practice?” How might business be done differently? How could you differentiate in a way that creates desire, curiosity and engagement to increase sales?
Let’s look at a few simple examples.
- Many retail stores have their cash registers right up front – near the entrance. Couldn’t that prime real estate be better used to display enticing new merchandise and lure in more customers? PJ’s Pet Centers does this well. They’ve cleverly placed a large cage of adorable puppies right outside the front entrance. Few people can walk by without a short visit and many of those are drawn inside the store.
- Some entrepreneurial-minded restauranteurs do the same thing with their kitchens. Patrons find it interesting and entertaining to watch the chef expertly prepare a multitude of culinary delights. At the same time, most competing kitchens are at the back of the restaurant and out of the way, so no one ever sees inside.
- East Side Mario’s has done something unique to differentiate itself. They know that desserts are among the most profitable items any restaurant can offer. So they don’t employ the traditional dessert tray or standard menu. Instead, they present beautiful color slides of their delicious, mouth-watering creations in a View Master. A View Master is a small plastic toy — about the size of a camera – that you hold to your eyes and click to change the image shown. Who can resist viewing each one of their specialties? It’s a fun, novel way to unveil delicious treats. Everyone gets a chuckle out of it the first time around and I’d be willing to bet that more people buy dessert because of it.
How Can KARMA Jack Help You?
If you need help brainstorming a new strategy, reach out to our team at KARMA Jack. We are dedicated to innovation because your success is ours. Let’s build together.
