How do you grow your business 400% during a pandemic? Drink Detroit Bold. Hustle. Repeat.
Our client, Detroit Bold Coffee, has seen a 400% increase in sales since the Covid-19 outbreak began. With tight, scalable operations and a hard-working team, they’ve reacted to the surge with expertise and a lot of elbow grease. It is exciting to hear AJ on WWJ Radio 950!
But how did they really grow business? To start, Detroit Bold has great coffee. They connect with their customers and they are a part of the community. Logic will tell you that when the Covid-19 stay at home orders began, people started ordering more things online. In fact, according to Forbes, many retail categories are seeing increases as high as 74% year over year compared to March 2019.
There’s a big difference between 74% and 400%, so what is Detroit Bold doing differently? As their digital marketing agency, we have a multifaceted approach that is focused on trackable, buildable ROAS (Return on Ad Spend) following 15 key, integrated and strategic approaches to help grow their business online.
- Social Proof
- Solve Problems
- Effective Website and Landing Pages
- How Your Website Can Win
- Easy Search and Find (SEO)
- Google My Business
- Social Media Content
- Email Marketing
- New Traditional Advertising
- Display and Search Ads
- Social Media Ads
- YouTube Ads
- Steps to Grow Online
Social proof, email marketing, and social media ads have been the three most important factors in this success. We will briefly describe them in the next couple of paragraphs so you can see how they could make an impact in your business as well. We hope that by doing this, your business will become more successful as well.
Social proof is a term we made for organic content going on social media showing that you walk your talk. When making sales online, people are going to check out your website and your social media. This is why it is important to keep your social media fresh and current. If you haven’t posted in 3 months, people are going to feel less confident in making a purchase from you. Social proof shows that you are doing great things for others, you are staying relevant, and helps create better ties with your customers. If you want to grow your business online, you need to showcase what you are doing on your social media accounts. Working with Detroit Bold, we have been able to capture the voice of the company and showcase it to their customers on a daily basis.
People think that email marketing is dead. Really? When was the last time you tried an email campaign providing true value to your customers. We use email marketing to spread positive stories of Detroit, the coffee, and our customers. This helps create a stronger connection with the customers with the brand. We also offer exclusive deals through email which results in more sales and provides an amazing value to the email subscribers. If you haven’t tried a high value email campaign, now may be the time to start back up.
In the early days of Facebook, you could make a post and tons of people who didn’t even follow your page would still see it. This is known as organic reach, being able to get in front of people without having to pay to get in front of them. This is quite similar to what is going on with TikTok right now. Now, less than 10% of your followers will see any piece of content you create. So how do you get your business in front of your target audience? You can do this by social media advertising. People think by just boosting a post, they will create more sales. This is the lowest form of advertisement and is often ineffective. Our social media ads are highly targeted to get in front of the people who are the most likely to use your product. We focus on the return on ad spend (ROAS). If you could spend $1 on an ad and make $7, wouldn’t it make sense to increase your ad spend? We come from a business background and create social media ads that increase revenue, not just get impressions. This has been one of the most effective ways of to grow business.
This has been a very meaningful success for a number of reasons. Detroit Bold coffee was one of our original clients when we were starting out. They are near and dear to our hearts because we share a similar belief system of doing good for others. We also share the same city of Detroit and are consistently working on perpetuating its Growth. We are grateful to be able to grow their online sales and are happy that their success is being recognized throughout our own community and also all over the world with the coffee being shipped to every state and multiple countries. “Awesome Style Coffee for Hardworking Humans” is catching fire everywhere and we are happy to help spread that message. Why haven’t you gotten a cup of that Detroit Bold yet? https://www.detroitboldcoffee.com/our-products/
We will highlight Social Proof, Email Marketing, and Social Media Advertising more in upcoming blogs. However, you can download our e-book “KARMA jack’s Ultimate Guide to Growing your Business Online” to learn more.