Are Facebook ads PPC (Pay-Per-Click)?
Are Facebook ads PPC (Pay-Per-Click)? The answer is yes and no. Facebook has a variety of ways of charging ads. You do have the option to do a PPC model with Facebook ads. Here at KARMA jack, we tend to do more of an impression/reach approach because you are displaying your ad to more people. Once you get the ad out to more people, it will be a big help with finding your targeted audience who will end up buying your product or service. Facebook ads can be PPC but it is more of an impression/reach way of marketing.